How Promo Products Can Tell Your Brand's Story
Aug 16
Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But have you ever considered storytel...
Continue ReadingThe Power of Perceived Value
Mar 14
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingYour Guide to Decoration Methods: Part 1
Mar 6
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue ReadingThe Best Apps For Organization
Feb 5
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingWhy You Should Be Having More Fun at Work
Nov 23, 2025
In the past, the words "work" and "fun" were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are enjoying yourself at wor...
Continue Reading16 Ways Color Affects Your Branding and Marketing
Oct 24, 2025
Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...
Continue Reading5 Tips for Boosting Social Media Engagement
Sep 2, 2025
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue Reading5 Simple Tips to Organize and Run Effective Meetings
Jul 13, 2025
If you work from 9 to 5, chances are you've sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn't matter the industry you are in, meetings are inevitable....
Continue ReadingWhy You Should Consider A New Hire Welcoming Kit
Jan 22, 2025
Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...
Continue ReadingBranding 101: What Makes a Brand Powerful
Sep 15, 2024
A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...
Continue Reading8 Graphic Design Mistakes to Avoid
Jul 20, 2024
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Apr 9, 2024
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue Reading5 Ways to Boost Employee Morale
Mar 12, 2024
When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...
Continue ReadingHow Promo Products Can Make a Lasting Impression
Dec 22, 2023
How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how ...
Continue ReadingGraphic Design Terms Everyone Should Know
Oct 31, 2023
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
Continue Reading6 Books That Every Business Owner Should Read
Apr 1, 2023
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingHow to Juggle Work and Life Balance Like a Boss
Feb 24, 2023
Sometimes life gets hard. You don't have to work a night shift from Monday to Sunday to agree with that statement. Even the most effortless of jobs, those we believe to have truly mastered, can ge...
Continue ReadingHow to Put Together an Onboarding Kit
Jan 12, 2023
Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...
Continue Reading4 Ways to Improve Communication
Dec 13, 2022
Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...
Continue ReadingHow to Work Smarter, Not Harder
Nov 13, 2022
Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...
Continue ReadingYour Guide to Promotional Shirts
Sep 29, 2022
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingHow One Hour Can Determine Your Success
Sep 21, 2022
After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...
Continue ReadingLanyards: Everything You Need to Know
Sep 14, 2022
When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...
Continue ReadingThe History of Promotional Products
Aug 16, 2022
If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jun 25, 2022
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading3 Things Every Busy Professional Needs
Apr 3, 2022
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingGraphic Design Terms Everyone Should Know
Mar 12, 2022
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Feb 26, 2022
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue Reading6 Helpful Tips to Address Unhappy Customers
Feb 4, 2022
It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...
Continue Reading5 Healthy Tips for Business Trips
Jan 21, 2022
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingYour Brand Is Your Business - Market It!
Jan 6, 2022
As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...
Continue ReadingBranding 101: Let’s Talk Logos
Sep 20, 2021
A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...
Continue ReadingWhy You Need Promotional Products
Aug 15, 2021
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading9 Useful Apps for Sales & Marketing Professionals
Jun 3, 2021
Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...
Continue Reading6 Reasons You Need a Company Store
May 5, 2021
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingHow to Manage the Workload of a Leader
Apr 27, 2021
We all have a superstar in the office. They're the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym every d...
Continue ReadingHow to be an Empathetic Leader and Still Get the Job Done
Apr 20, 2021
Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Dec 5, 2020
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue Reading4 Steps to #Winning Social Media
Nov 13, 2020
Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...
Continue ReadingHow to Protect Your Business From Hackers
Nov 6, 2020
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingThe Secrets to Attracting Ideal Customers
Oct 22, 2020
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Sep 16, 2020
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingAdvice for Getting the Most Out of a Business Trip
May 9, 2020
Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...
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